Nudging Improvements in MHA 2017

Behavioural Insights (BI) is about understanding human behaviour and decision making, and applying those insights to make our policies more user-centric and effective. BI offers evidence-based solutions to overcome challenges to implementing our policies and programmes. BI also offers alternatives to relying only on legislation to achieve compliance.

The inaugural edition of this publication features a compilation of key BI studies conducted by the Behavioural Insights Unit (BIU) in MHA's Research & Statistics Division (RSD) to improve policy and operational outcomes across MHA. The publication includes findings from BIU's pilot study with Singapore Civil Defence Force (SCDF) and academics from Harvard University to encourage public participation in SCDF’s Community Emergency Preparedness Programme. We also share other BI studies conducted with the Home Team Departments in MHA and the Behavioural Insights Team Singapore, on areas such as nudging compliance, improving communications, and enhancing engagement with volunteers and citizens. The publication concludes with a summary of our experiences and insights from applying BI in MHA.

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