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Ministry of Home Affairs
Press Releases

SGSecure 10th Anniversary: A Decade of Building Community Preparedness, Unity and Resilience

23 September 2026

1. The Ministry of Home Affairs (MHA) commemorated the SGSecure 10th anniversary on 23 September 2026. The commemorative event was attended by about 200 key partners, volunteers, community leaders, and officials from SGSecure Cluster Leads.[1] At the event, Prime Minister and Minister for Finance Lawrence Wong delivered a speech that paid tribute to the community’s efforts in keeping Singapore secure from the threat of terrorism.


SGSecure 10th Anniversary Exhibition

2. In conjunction with the commemorative event, an exhibition entitled Our Ordinary Days Are Worth Cherishing will be held at Our Tampines Hub from 23 to 27 September 2026. The exhibition celebrates the everyday moments in Singapore and seeks to remind all Singaporeans of the need to collectively protect our way of life and the peace we enjoy now by staying alert, united and prepared. A key feature of the exhibition is a series of giant inflatables depicting Singapore icons, collectively dubbed as the “SGSecure Kakis”. with each representing an SGSecure role.[2] Visitors can also discover stories of everyday Singaporeans who have played their part to keep SGSecure. They can also redeem keychains of the SGSecure Kakis and take part in interactive activities that prompt reflection on the community’s contribution to keeping SGSecure.

3. Members of the public are encouraged to visit the SGSecure 10th Anniversary Exhibition. Please also visit the SGSecure website (https://www.sgsecure.gov.sg/play-your-role (opens in new tab)) for updates on other SGSecure activities, including the next SGSecure Roadshow in February 2027.


Upcoming Plans for the SGSecure Movement

4. Steady progress has been made in strengthening community preparedness and resilience through the SGSecure movement over the past decade (see accompanying media factsheet). However, more remains to be done for SGSecure. While Singaporeans generally report high threat awareness and alertness, the results of the SGSecure Social Experiments conducted in 2025 demonstrates that public complacency remains an ongoing concern.[3],[4] Youth radicalisation is also an increasing concern.

5. Going forward, the SGSecure movement will push even harder ahead to enhance our engagement efforts, to ensure that we reach a wide cross section of society more effectively to win and retain mindshare. In particular, we will review the content of our advisories, to ensure that it adequately responds to evolving threats – particularly that of youth radicalisation – and to adapt it such that it resonates with different audiences. We are also in the process of reviewing SGSecure’s touchpoints across different domains, to ensure that we reach Singaporeans, particularly those whom we have been less successful in reaching before.

6. Some areas in which the public can expect new initiatives include:

(a) Growing the SGSecure Advocate Programme (SAP)

(i) The SAP is a new programme that aims to build a network of informed and engaged community members who champion SGSecure messages to those around them, such as how to recognise potential threats and protect themselves and others, and how to identify and report potentially radicalised persons. The aim is for advocates to extend SGSecure’s reach, and to also build up a pool of trusted voices who can reinforce unity and promote calm in a crisis.

(ii) The SSPO piloted the SAP in Institutes of Higher Learning (IHLs) in 2024. In the pilot phase, advocates supported SGSecure outreach efforts at campus events as well as at safety and security campaigns (e.g. Campus Safety & Security Events and CCA Carnivals) by manning booths and engaging fellow students and IHL staff. We are currently working to expand it to schools and the wider community (including workplaces and other organisations).

Trial of AI-enabled Training Chatbot

(iii) To better support SGSecure advocates, as well as volunteers and frontline officers’ engagement with the public for the SGSecure movement, MHA is trialling an AI-enabled training chatbot integrated into WhatsApp. Designed as a readily accessible knowledge companion on a mobile device, the chatbot will enable Advocates to readily access SGSecure resources and guidance, and to build up and test their own knowledge, so as to better support their advocacy efforts (Diagram 1).

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Diagram 1: Screenshots of Chatbot

(b) Reaching More Singaporeans and Organisations

(i) Expanding engagements to reach more individuals and organisations

  • Refreshing SGSecure’s narrative and messaging: A new integrated marketing and communications campaign will be launched in 2027, with a new tagline and refreshed messaging. Communications materials will be updated to better engage different audiences, making SGSecure more relevant and relatable to them.

  • Reaching audiences through more platforms and partnerships: Communications efforts will expand across a wider range of platforms and partnerships. This includes engagements on radio, digital, and online platforms. There will also be more collaborations with content creators, media, and community partners to bring SGSecure messaging to a wider range of audiences.

(ii) Piloting and scaling new forms of outreach

  • Reaching vernacular-speaking audiences: Led by PA, the SGSecure Market Engagements bring our outreach directly to senior residents at the neighbourhood markets, providing them with an accessible venue to learn about emergency preparedness and community resilience.

  • Reaching preschoolers and young families: Building on the first preschool engagement in April 2025 with the launch of the first SGSecure-themed storybook for preschoolers, Singapore Police Force (SPF) and SSPO will launch another SGSecure-themed storybook through a crossover with the Police Pal series for preschoolers, titled “Run, Hide and Tell: An SGSecure Story” in October 2026.

  • New modes of digital engagement: To better engage younger audiences, SGSecure partnered SPF to develop SGSecure mini-games within MATA-verse on Roblox, leveraging digital gaming to deliver key messages on vigilance, emergency preparedness and social resilience. This expands SGSecure’s reach through digital platforms popular with youths, complementing traditional outreach efforts.

7. For more information on how you can stay prepared, please follow the @SGSecureOfficial account on Instagram, TikTok and/or Facebook and download the SGSecure app.

[1] The SGSecure Cluster Leads are MCCY, MDDI, MINDEF, MOE, MOM and PA, and they oversee six domains, namely, Community Groups (MCCY), the Media (MCI), NS Community (MINDEF), Schools (MOE), Workplaces (MOM) and Neighbourhoods (PA).

[2] The six roles include:

  • The Uniter – A person who cares for others and helps unite everyone together during peacetime and crisis.

  • The True Friend – A person who is observant and shows care for a friend who is potentially radicalised.

  • The Fact-checker – A person who is alert and calls out fake news to stop it from spreading.

  • The Lifesaver – A person who is ready to respond with his or her emergency preparedness skills in moments of need.

  • The Guardian – A person who is calm and quick to lead others away from danger.

  • The Lookout – A person who is vigilant and reports suspicious behaviours or items to the authorities.

[3] MDDI conducted a national-level survey from May to July 2025, to gauge public awareness and perception towards national security issues, including the threat of terrorism and participation in emergency preparedness efforts as part of the SGSecure movement. The survey involved a representative sample of 2,011 Singapore Citizens and Permanent Residents (aged 15 and above) through face-to-face interviews.  

Findings from this survey showed that (i) 65% of respondents agreed that they were generally alert and would keep a lookout for suspicious behaviours or items when in a public place and (ii) 52% of respondents said that they would contact the relevant authorities if they believed that one of their loved ones (e.g., family, relative or friend) was displaying signs of radicalisation.

[4] When put to the test in a series of social experiments involving obvious suspicious objects placed in a public place in June 2025, only 17.3% of the 2,530 people who walked past noticed, and of this group, only about 5.9% intended or took steps to inform the authorities.