Published: 19 February 2018
Ms Joan Pereira: To ask the Minister for Home Affairs whether the Ministry can work with media platforms to (i) raise greater awareness about emergency preparedness and (ii) encourage more members of the public to pick up skills such as CPR and first-aid in our community.
1. We use a variety of platforms, including broadcast, print and social media, to raise awareness about emergency preparedness and encourage members of the public to pick up life-saving skills.
2. We regularly publicise events such as Emergency Preparedness Days in our neighbourhoods and workplaces to generate public interest in picking up life-saving skills and knowledge.
3. Together with MCI, we worked with Mediacorp to introduce emergency preparedness and SGSecure messages into radio programmes, such as on Capital 95.8FM, and TV programmes, such as Happy Can Already <欢喜就好>, Eat Already <吃饱没> and Tanglin, to reach out to different segments of the population. More recently, MCI, MHA and MINDEF worked with Mediacorp to produce a five-part series titled It Will Never Happen Here. The series explores five different national security threats, and discusses what the public can do to prepare themselves against these threats.
4. We have also rolled out feature stories in print media, such as Lianhe Wanbao and Berita Harian, to profile Singaporeans from different sectors who have played a crucial role in promoting and building emergency preparedness. Stories of community first responders stepping forward to render assistance during emergencies are regularly publicised.
5. We have also been actively highlighting the importance of emergency preparedness through social media platforms, for example, videos on SGSecure advisories like 'Run, Hide, Tell' and 'Press, Tie, Tell'.
6. We will continue with our efforts to reach out to even more members of our population.